Gather More Search Terms
From your research question:
Is there a market for off the grid housing?
Build a list of keywords/synonyms and concepts
green • sustainable • "zero energy" • solar
home(s) • hous(e/ing) • building/builders
consumer(s) • buyer(s) • demographic(s)
Marketing • Marketing Plan(s) • Marketing Strategy(ies)
North Carolina • Mecklemberg County • Charlotte
Hit or Miss V. Phrase Searching
Hit or Miss Search
Bad Search: zero energy housing
The result is relevant, but the search terms are nowhere near each other, which doesn't make this result as relevant as it could be.
Phrase Searching " "
Phrase Search: "zero energy housing"
Wildcards, typically the #, look for all possible variations of a letter in a single position within a word.
Woman, Women, Womyn, Wom!n, Wom@n